What types of Go-To-Market roles can I apply for in cybersecurity?

We recruit across Sales, Marketing and Customer Success roles including Account Executives, Sales Engineers, Product Marketing, Demand Generation, Customer Success Managers and GTM leadership positions.

Do I need cybersecurity experience for a GTM role?

Not always. Many vendors hire candidates from adjacent enterprise SaaS markets who demonstrate strong solution-selling capability, technical aptitude and the ability to learn complex products.

How do GTM careers progress in cybersecurity vendors?

Career paths often lead from individual contributor roles into regional management and senior leadership positions such as VP Sales, CRO, VP Marketing or VP Customer Success.

US Go-To-Market Careers in Cybersecurity

Q: What skills are most in demand for GTM professionals?

Employers seek candidates with enterprise sales experience, strong discovery skills, understanding of SaaS GTM motion, stakeholder management capability and the ability to operate in fast-paced start-up environments.

Q: How can Stanton House support my GTM career?

We provide access to high-growth vendors, market insight, interview preparation and long-term career support tailored to Go-To-Market professionals in cybersecurity.

Go-To-Market Careers: Driving Growth in Cybersecurity Start-ups

What We Do

Cybersecurity start-ups continue to innovate rapidly, bringing new products and services to market in response to increasingly complex threats. As these vendors scale, success depends on building high-performing Go-To-Market (GTM) teams across Sales, Marketing and Customer Success.

At Stanton House, we specialise in supporting candidates who want to build or progress their careers within cybersecurity GTM functions. We partner with high-growth vendors — from early-stage start-ups to pre-IPO and enterprise-scale businesses — that value commercially minded professionals who can execute GTM strategy and drive sustainable revenue growth.

Our customer-focused approach ensures we connect you with organisations that align with your experience, motivations and long-term career goals.

Frequently Asked Questions

1. What types of Go-To-Market roles do you recruit for?

We recruit across Sales, Marketing and Customer Success functions within cybersecurity vendors, including:

Account Executives (Commercial, Enterprise, FED, SLED)
Sales Engineers & Solutions Architects
Channel & Partner roles
Product Marketing
Demand Generation
Field & Growth Marketing
Customer Success Managers
Technical Account Managers
GTM leadership roles (VP, Director, CRO, CMO, CCO)

2. What makes Go-To-Market roles in cybersecurity different from other SaaS sectors?

Cybersecurity GTM roles often require a deeper understanding of:

complex technical products
risk-based buying decisions
long enterprise sales cycles
regulated industries
multi-stakeholder purchasing committees

Successful candidates can translate technical value into clear commercial outcomes and build trust with security-conscious buyers.

3. Do I need prior cybersecurity experience to move into a GTM role?

Not always.
While prior cybersecurity experience is valuable, many vendors hire candidates from adjacent enterprise SaaS markets who demonstrate:

strong solution-selling capability
curiosity and technical aptitude
experience selling into regulated or complex environments
the ability to learn quickly and communicate credibly

4. What skills are most in demand for GTM professionals right now?

Across the US market, employers consistently seek candidates with:

enterprise and mid-market sales experience
strong discovery and qualification skills
experience working with security buyers (CISO, Security Leaders, IT)
understanding of SaaS GTM motion
cross-functional collaboration with Product and Engineering
the ability to operate in fast-changing start-up environments

5. How do GTM careers typically progress within cybersecurity vendors?

Progression often follows paths such as:

Account Executive → Regional Sales Manager → VP Sales / CRO
Sales Engineer → Director of SE → VP Sales Engineering
Product Marketing → GTM Leadership / VP Marketing
Customer Success Manager → Director / VP Customer Success

Career growth is often accelerated in start-up environments where individuals take on broader responsibility early.

6. How competitive is the US GTM hiring market?

The market has become more selective, with vendors prioritising quality over volume. Companies focus on hiring individuals who can make an immediate impact rather than scaling teams aggressively.

Compensation varies by role, seniority and company stage, with many start-ups offering a mix of base salary, variable compensation and equity — particularly for senior GTM hires

7. How important is equity when considering a GTM role at a start-up?

Equity can be an important part of total compensation, especially at early-stage vendors. However, its value depends on factors such as company performance, funding, valuation and exit potential.

Understanding how equity works — and how it fits alongside base and variable compensation — is key when assessing offers.

8. How can Stanton House support my GTM career in cybersecurity?

We support candidates by offering:

access to high-growth cybersecurity vendors across the US
honest market insight and career guidance
support navigating compensation and equity discussions
interview preparation tailored to GTM roles
long-term partnership as your career evolves

Our focus is helping you make informed decisions — not just your next move, but the right move.