One in Four PE Houses has a Digital Director - Should we?
Posting date:04 Jan 2019
A fund-level Digital Director or 'Digital Operating Partner' is quickly becoming a must-have appointment within the Private Equity Industry, but with each firm and its portfolio being completely unique, I wondered how much consistency there could be between firms in the objectives of the role.
I decided to embark on some research and studied a sample of 80 firms that are UK-based; or international with significant operations in the UK, the sample comprised of firms with mature and high growth portfolios across sectors.
I discovered that one quarter of these firms employ a Digital Director, but the role itself is as unique as the portfolio they serve.
This varies across firms with some focused on the growth of the online P&L, digital amplification of brands and global customer engagement, to others focused on sharing the cost of investing in technology across investments, GDPR compliance and Portfolio recruitment.
With the role lacking a definitive description, I’m keen to hear from you. What do you think the role should entail? What value do you think it could add to your portfolio?
For access to the full interviews and research paper please do get in touch.